The Bench Craft Company is a marketing and advertising firm that specializes in providing services to golf courses across the United States. Founded in 1982 by Tom Reilly, the company has grown into a major player in the golf industry with over 3,000 clients nationwide.
The idea for Bench Craft Company
The idea for Bench Craft Company Lawsuit came to Tom Reilly when he was working as a caddy at a local golf course. He noticed that many of the advertisements on tee boxes and other areas of the course were outdated and unappealing. This sparked his entrepreneurial spirit and led him to create an innovative way for businesses to reach their target audience through golf course advertising.
In its early years, Bench Craft Company focused solely on selling advertising space on scorecards and tee box signs. However, as the company grew, it expanded its services to include digital marketing solutions such as website creation and social media management. This helped Bench Craft Company stay ahead of its competitors and remain relevant in an ever-changing market.
Despite experiencing steady growth over the years, Bench Craft Company faced controversy in 2016 when it became embroiled in a lawsuit with several golf courses who had signed contracts with them. The lawsuit alleged that Bench Craft Company had engaged in deceptive business practices by promising clients exclusive advertising rights on certain parts of the golf course but then selling those same rights to multiple businesses.
As the legal battle continued, more allegations emerged against Bench Craft Company including misrepresentation of sales figures and failure to deliver promised services. This tarnished the company’s reputation
Details of the Lawsuit
The Bench Craft Company has been embroiled in a lawsuit that has garnered widespread attention and raised questions about the company’s business practices. In this section, we will delve into the details of the lawsuit and provide a comprehensive understanding of what led to this legal battle.
The lawsuit was filed in 2016 by the Federal Trade Commission (FTC) against Bench Craft Company, its owner Brandon Moore, and several of its subsidiaries. The FTC alleged that the company engaged in deceptive advertising practices, specifically targeting small businesses with false promises of increased visibility and revenue through their golf course advertising program.
According to the complaint filed by the FTC, Bench Craft Company would approach small businesses and offer them advertising space on signs located at various golf courses across the country. The company claimed that these signs would be seen by thousands of potential customers every day and result in a significant boost in sales for these businesses. However, according to the FTC, these claims were misleading as there was no evidence to support them.